When you run a website, conversion rates are completely important for the ultimate growth and expansion of your business. However, constant updates are also required on your website to know what’s the latest trend and demand generating from the customer’s end. Despite that, there are hundreds of reasons why your website might not be rendering fruitful results in increasing sales and revenues. So, let’s explore some of the leading causes here and save your business from plummeting further:   The Content on Your Website Is Not Updated   Mostly the reason for the conversion rates to suffer might be that the users do not find content on your…

“Don’t judge a book by its cover” is a popular adage, but unfortunately it doesn’t go well with websites in today’s digital, search engine dominated world. When clients approach KMC for a website design, they could broadly be classified into two groups – People who have no clue about web design, and those who have already burnt their hands ( and maybe a hole in their pockets) by investing in a website that didn’t work. If you belong to the first group, please do me a favor and go through Essentials of a great website instead of reading further. You may come back to this article on commandments you have…

If you are running a business and wish to tap into the different market at a lower cost and at the same time become a prominent market player, then having a website becomes quite mandatory. Similarly, once your website is ready, regular check-ups or surveillance needs to be conducted on your web. There are several reasons for both of them being so important in a business owner’s life. Read ahead, and you will know why we are discussing the website and its health checkups. Benefits of A Website • You Target Audience Increases A website has no boundary, and therefore the target audience is enabled from different countries…

In the business world, everyone knows that data is the oil which every entrepreneur wants to get a taste of. The data which we are talking about is related to the customer whom we mean to target or have been targeting beforehand. Every once in a while, these customers are needed to be reminded of how your business is running and how your product offering can still be one of the best they ever came across. All this happens when you, as a business owner, are able to track the Ads and their insights in a better form. With the help of the webmaster tools, like Google AdSense…